Bev Burgess Knihy

Focusing on strategies to engage high-level decision makers in large corporations, this book offers insights on capturing their attention and building trust. It emphasizes the importance of creating sustainable, mutually beneficial relationships that lead to long-term success. By understanding the needs and motivations of executives, readers will learn how to effectively communicate and foster connections that drive value for both parties.

Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.

Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.