Miláček čtenářů je právě vyprodaný
Více o knize
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Nákup knihy
Introduction to Marketing, Adrian Palmer
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Introduction to Marketing
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Autoři
- Adrian Palmer
- Vydavatel
- Oxford University Press, USA
- Rok vydání
- 2009
- Vazba
- měkká
- ISBN10
- 0199557446
- ISBN13
- 9780199557448
- Série
- Hodnocení
- 4 z 5
- Anotace
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.