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Více o knize
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Nákup knihy
Introduction to marketing : theory and practice, Adrian Palmer
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Introduction to marketing : theory and practice
- Jazyk
- anglicky
- Autoři
- Adrian Palmer
- Vydavatel
- Oxford University Press
- Rok vydání
- 2004
- Vazba
- měkká
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Kategorie
- Marketing a PR
- Anotace
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.