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Více o knize
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Nákup knihy
Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey A. Moore
- Jazyk
- Rok vydání
- 1999
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Platební metody
Navrhnout úpravu
- Titul
- Inside the tornado. Marketing strategies from Silicon Valley's cutting edge
- Jazyk
- anglicky
- Autoři
- Geoffrey A. Moore
- Vydavatel
- HarperBusiness
- Rok vydání
- 1999
- Vazba
- měkká
- ISBN10
- 0887308244
- ISBN13
- 9780887308246
- Kategorie
- Marketing a PR
- Anotace
- Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle