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Více o knize
Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.
Vydání
Nákup knihy
Strategic Public Relations Leadership, Paul Willis, Anne Gregory
- Jazyk
- Rok vydání
- 2022
- Vazba
- (měkká)
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Doručení
Platební metody
4,0
Velmi dobrá
1 Hodnocení
Tady nám chybí tvá recenze.
- Titul
- Strategic Public Relations Leadership
- Jazyk
- anglicky
- Autoři
- Paul Willis, Anne Gregory
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2022
- Vazba
- měkká
- Počet stran
- 228
- ISBN13
- 9781032028019
- Série
- Kategorie
- Štítky
- Byznys, Marketing a PR
- Hodnocení
- 4 z 5
- Anotace
- Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.