Straight from the CEO

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"Straight from the CEO" offers invaluable insights from contemporary business leaders navigating rapid economic change. Collaborating with the Price Waterhouse management team, a diverse group of CEOs from major corporations share their strategies for effective leadership, innovation, and customer engagement. Featured executives include heads of British Airways, Compaq Computer, Monsanto, Royal Dutch/Shell, Enron, Chase Manhattan Bank, and Warner-Lambert, representing a global perspective from cities like Bangkok to Dallas. This collection emphasizes practical insights over theoretical concepts, providing actionable advice for managers at all levels. Key topics include fostering customer loyalty, global organization, employee motivation, and leveraging corporate values for enhanced performance. The book serves as a guide for managers seeking to discern valuable contributions from impractical ideas. Notable contributions include Cor Herkstroter's transformative strategies at Royal Dutch/Shell, Sir Colin Marshall's customer-centric management style at British Airways, and Walter Shipley's philosophy on successful mergers at Chase Manhattan. Robert B. Shapiro discusses Monsanto's innovative growth strategies, while Peter Georgescu highlights the need for deeper brand relationships in a changing economic landscape. Lastly, Sir Richard Evans outlines a bold corporate change initiative at British Aerospace, and Eckhard Pfeiffer sh