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Více o knize
This updated third edition provides a scholarly examination of marketing, incorporating the latest technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on modern marketing strategies.
Nákup knihy
Social Media Marketing, Stephan Dahl
- Jazyk
- Rok vydání
- 2021
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Doručení
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- Titul
- Social Media Marketing
- Podtitul
- Theories and Applications
- Jazyk
- anglicky
- Autoři
- Stephan Dahl
- Vydavatel
- SAGE Publishing Ltd
- Rok vydání
- 2021
- Vazba
- pevná
- Počet stran
- 312
- ISBN13
- 9781529720815
- Série
- Anotace
- This updated third edition provides a scholarly examination of marketing, incorporating the latest technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on modern marketing strategies.