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Více o knize
Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.
Nákup knihy
Exploring Innovation, David Smith
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Exploring Innovation
- Jazyk
- anglicky
- Autoři
- David Smith
- Vydavatel
- McGraw-Hill Education - Europe
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 360
- ISBN13
- 9780077158392
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.