The Buying Curve

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Focusing on the art of salesmanship, this book presents a comprehensive, step-by-step sales process designed to elevate your selling skills. Drawing from a successful 33-year career, the author shares proven techniques that have influenced over a billion dollars in sales and trained countless salespeople. The content is organized into four parts, addressing the sales process, the consequences of inadequate training, troubleshooting sales failures, and adapting to today's informed buyers. This guide aims to instill confidence and mastery in any sales environment.