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Game change

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An estimated one billion people spend at least one hour every day playing computer and videogames. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how "gamification" can be harnessed and applied as a business model for the future.

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Game change, Kolektiv autorů

Jazyk
Rok vydání
2013
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Titul
Game change
Jazyk
anglicky
Vydavatel
PHD
Rok vydání
2013
Vazba
pevná
ISBN10
0956972829
ISBN13
9780956972828
Série
Anotace
An estimated one billion people spend at least one hour every day playing computer and videogames. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how "gamification" can be harnessed and applied as a business model for the future.