FinTech Strategy

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Focusing on the competitive landscape of FinTech, this book examines how emerging ventures with limited resources challenge established banks and financial institutions. It analyzes various strategies for growth and competition, particularly in underserved markets, and presents a framework rooted in effectuation. The discussion highlights the societal impacts of FinTech, including financial inclusion and the digital divide, while connecting theoretical insights with practical applications, making it a valuable resource for scholars interested in entrepreneurial innovation and strategic perspectives in finance.