Engaging Anthropology

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Focusing on the challenges faced by anthropology in the modern era, Eriksen critiques the discipline's lack of engagement with contemporary issues such as immigration and biotechnology. He emphasizes the need for anthropologists to embrace storytelling and narrative techniques, moving away from dry analysis. By encouraging professionals to confront complex societal problems head-on, the book advocates for a revitalization of anthropology's relevance and impact in today's world.