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Více o knize
As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Nákup knihy
Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 119 Kč
Doručení
Platební metody
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- Titul
- Advertising Is Dead. Long Live Advertising!
- Podtitul
- Over 200 Campaigns for the New Marketplace
- Jazyk
- anglicky
- Autoři
- Tom Himpe, Will Collin
- Vydavatel
- Thames & Hudson Ltd
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.