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Více o knize
"Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.
Nákup knihy
Packaging and Brand, Paul Harris, Gavin Ambrose
- Jazyk
- Rok vydání
- 2011
- Vazba
- (měkká)
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- Titul
- Packaging and Brand
- Jazyk
- anglicky
- Autoři
- Paul Harris, Gavin Ambrose
- Vydavatel
- AVA Publishing
- Rok vydání
- 2011
- Vazba
- měkká
- ISBN10
- 2940411417
- ISBN13
- 9782940411412
- Série
- Štítky
- Byznys
- Anotace
- "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.