Doing business in China. How to profit in the world's fastest growing market
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It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.
Nákup knihy
Doing business in China. How to profit in the world's fastest growing market, Ted Plafker
- Jazyk
- Rok vydání
- 2007
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Doing business in China. How to profit in the world's fastest growing market
- Jazyk
- anglicky
- Autoři
- Ted Plafker
- Vydavatel
- Warner Business Books
- Rok vydání
- 2007
- Vazba
- měkká
- ISBN10
- 0446698636
- ISBN13
- 9780446698634
- Kategorie
- Podnikání a ekonomie
- Anotace
- It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.