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This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.
Nákup knihy
Subscription Marketing, Anne Janzer
- Jazyk
- Rok vydání
- 2020
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- (pevná s přebalem)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Subscription Marketing
- Podtitul
- Strategies for Nurturing Customers in a World of Churn
- Jazyk
- anglicky
- Autoři
- Anne Janzer
- Vydavatel
- Cuesta Park Consulting
- Rok vydání
- 2020
- Vazba
- pevná s přebalem
- Počet stran
- 240
- ISBN13
- 9780999624883
- Kategorie
- Podnikání a ekonomie
- Anotace
- This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.