How to Win Campaigns

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Focusing on practical strategies for successful campaigns, this guide caters to both novice and seasoned campaigners. It covers essential principles and tools for motivation, analysis, and communication, applicable to any issue or perspective. The updated edition introduces features like a Campaign Master Planner, Political Checklist, and insights on behavior change and climate issues. It also addresses modern challenges with new case studies on topics like new media and the Obama campaign, providing a comprehensive resource for effective campaigning.