Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

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The book explores the challenge of translating knowledge into action, both for individuals and organizations. It highlights the commonality of strategies among firms, emphasizing the importance of outstanding client service and teamwork. Despite the clarity of these strategies, the real challenge lies in the execution. The author argues that true strategy involves finding ways to outperform others in implementing widely accepted best practices, suggesting that recognizing this can lead to significant insights and improvements in effectiveness.