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The book explores the shifting landscape of consumer behavior in a fast-paced world where demand is unpredictable and competition is fierce. It highlights how emerging megatrends reveal a transformation in consumer needs and desires, leading to a constant craving for new products that cater to individual preferences. This dynamic creates a sense of empowerment and pride among consumers, yet also raises concerns about potential consumer enslavement due to the relentless pursuit of tailored goods and services.
Nákup knihy
EMPOWER TO ENSLAVE, Rahul Mirchandani
- Jazyk
- Rok vydání
- 2024
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- EMPOWER TO ENSLAVE
- Podtitul
- Decoding Intentions for Product Design and Demand Forecasting
- Jazyk
- anglicky
- Autoři
- Rahul Mirchandani
- Vydavatel
- Partridge Publishing India
- Rok vydání
- 2024
- Vazba
- pevná
- Počet stran
- 118
- ISBN13
- 9781543708714
- Série
- Štítky
- Naučná literatura, Hobby, Zahradničení
- Anotace
- The book explores the shifting landscape of consumer behavior in a fast-paced world where demand is unpredictable and competition is fierce. It highlights how emerging megatrends reveal a transformation in consumer needs and desires, leading to a constant craving for new products that cater to individual preferences. This dynamic creates a sense of empowerment and pride among consumers, yet also raises concerns about potential consumer enslavement due to the relentless pursuit of tailored goods and services.