The Big Picture

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No one has written a book like this about the film industry, providing a panoramic and insightful view; renowned author Edward Jay Epstein reveals the true magic behind the scenes of cinema: how Hollywood studios actually make money. The only art that Hollywood values is the art of business: big productions make big profits not just from box office sales, but from various other ventures, including video games, soundtracks, fast food tie-ins, and theme park attractions. While studios may compete for big stars and Oscars, their parent companies are vying for less glamorous markets, such as cable television, home video, and pay TV. However, money is just a minor character in the Hollywood legend; the social and political atmosphere—power and status—must also be considered to fully understand Hollywood. This book not only reveals financial secrets unknown to outsiders but also paints a vivid picture of the pioneers who built Hollywood, filled with insider information that will astonish readers. To understand the current state of Hollywood and its complex and fascinating survival history, this book is essential.