Marketing Research : An Applied Approach + CD

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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

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Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks

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Rok vydání: 2007
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Titul: Marketing Research : An Applied Approach + CD
Jazyk: anglicky
Autoři: Naresh K. Malhotra, David F. Birks
Vydavatel: Financial Times Prentice Hall
Rok vydání: 2007
Vazba: měkká
ISBN10: 0273706896
ISBN13: 9780273706892
Štítky: Učebnice, Naučná literatura, Podnikání a ekonomie, Byznys & Obchodování, Ekonomie, Management, Výzkum
Anotace: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.