Marketing Research : An Applied Approach + CD
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Více o knize
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
Skladem máme celkem knihy Marketing Research : An Applied Approach + CD (2007).
Nákup knihy
Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks
- Jazyk
- Rok vydání
- 2007
- Stav knihy
- Dobrá
- Cena
- 73 Kč
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Marketing Research : An Applied Approach + CD
- Jazyk
- anglicky
- Autoři
- Naresh K. Malhotra, David F. Birks
- Vydavatel
- Financial Times Prentice Hall
- Rok vydání
- 2007
- Vazba
- měkká
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Kategorie
- Marketing a PR
- Anotace
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.