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Více o knize
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Vydání
Nákup knihy
Marketing Communications, Chris Fill
- Jazyk
- Rok vydání
- 2007
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Marketing Communications
- Podtitul
- Engagements, Strategies and Practice
- Jazyk
- anglicky
- Autoři
- Chris Fill
- Vydavatel
- Financial Times/Prentice Hall
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnocení
- 3,8 z 5
- Anotace
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.