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Marketing. A Case Study Approach

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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.

Nákup knihy

Marketing. A Case Study Approach, David Stokes

Jazyk
Rok vydání
1997
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Titul
Marketing. A Case Study Approach
Jazyk
anglicky
Vydavatel
Letts
Rok vydání
1997
Vazba
měkká
Počet stran
355
ISBN10
1858053056
ISBN13
9781858053059
Série
Anotace
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.