David Stokes Knihy

Thoroughly updated, this eighth edition offers comprehensive insights into small business management and entrepreneurship, blending contemporary theory with practical applications. It addresses current issues like the Coronavirus pandemic's impact on businesses, GDPR's implications for market research, and the role of influencers in marketing. This textbook serves as essential reading for small business management and entrepreneurship courses, making it a valuable resource for students and professionals interested in the dynamics of small enterprises.

"Examines Joseph Kennedy's take-no-prisoners approach to advancing John F. Kennedy's political ambitions"-- Provided by publisher

Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.

King Alfred is dead and the achievements that made him great are in jeopardy. Rebels challenge the succession of his son Edward to the Wessex throne, and his old ally in Mercia is sick. The Vikings in the Danelaw sense the time has come to complete their conquest of England. It falls on Alfred's firstborn, his daughter, Æthelflæd, to unite the Anglo-Saxons. Reluctantly, she takes up the challenge. But can a woman rebuild ruined towns and lead men into battle against hardened Viking warriors? And can Æthelflæd fulfil her father's dream of uniting England? Based on contemporary sources and archaeological evidence, King Alfred's Daughter is rich in drama, family conflict and historical achievement.