Více o knize
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
Nákup knihy
The Elusive Fan, Ben Ryan Shields, Philip Kotler, Irving J. Rein
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
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