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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, David Meerman Scott
- Jazyk
- Rok vydání
- 2015
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 79 Kč
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- Titul
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Jazyk
- anglicky
- Autoři
- David Meerman Scott
- Vydavatel
- Wiley
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 458
- ISBN10
- 1119070481
- ISBN13
- 9781119070481
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Příručky a návody, Marketing & Prodej, Komunikace
- Hodnocení
- 3,85 z 5
- Anotace
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.