Více o knize
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
Nákup knihy
Strategic Management, Fred R. David
- Jazyk
- Rok vydání
- 2007
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Strategic Management
- Podtitul
- Cases
- Jazyk
- anglicky
- Autoři
- Fred R. David
- Vydavatel
- Prentice Hall
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 432
- ISBN10
- 0131871307
- ISBN13
- 9780131871304
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.