Vyprodáno
Více o knize
Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Nákup knihy
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Jazyk
- Rok vydání
- 1994
- Vazba
- (pevná)
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Doručení
Platební metody
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- Titul
- "Economist" Pocket Marketing
- Podtitul
- The Essentials of Successful Marketing from A-Z
- Jazyk
- anglicky
- Autoři
- Tim Hindle, Michael Thomas
- Vydavatel
- Hamish Hamilton
- Rok vydání
- 1994
- Vazba
- pevná
- Počet stran
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Série
- Hodnocení
- 3 z 5
- Anotace
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.