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Parametry
- 899 stránek
- 32 hodin čtení
Více o knize
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Nákup knihy
Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey
- Jazyk
- Rok vydání
- 1992
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- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Marketing Strategies
- Podtitul
- Second Edition
- Jazyk
- anglicky
- Autoři
- Jean-Pierre Jeannet, Hennessey
- Vydavatel
- HarperCollins
- Rok vydání
- 1992
- Vazba
- pevná
- Počet stran
- 899
- ISBN10
- 0395589037
- ISBN13
- 9780395589038
- Série
- Hodnocení
- 3 z 5
- Anotace
- The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.