Knihobot

Marketing

Hodnocení knihy

Více o knize

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Vydání

Nákup knihy

Marketing, David Mercer

Jazyk
Rok vydání
1996
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Doručení

Platební metody

3,4
Dobrá
6 Hodnocení

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Titul
Marketing
Jazyk
anglicky
Vydavatel
Blackwell
Rok vydání
1996
Vazba
měkká
ISBN10
0631196382
ISBN13
9780631196389
Série
Hodnocení
3,35 z 5
Anotace
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.