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Management & Organization Series: Crafting and Executing Strategy

Text and Readings - Twelfth Edition

Hodnocení knihy

Více o knize

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

Nákup knihy

Management & Organization Series: Crafting and Executing Strategy, Arthur A. Thompson Jr., A. J. Strickland

Jazyk
Rok vydání
2001
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3,0
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1 Hodnocení

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Titul
Management & Organization Series: Crafting and Executing Strategy
Podtitul
Text and Readings - Twelfth Edition
Jazyk
anglicky
Vydavatel
McGraw-Hill
Rok vydání
2001
Vazba
měkká
Počet stran
736
ISBN10
0071181415
ISBN13
9780071181419
Série
Hodnocení
3 z 5
Anotace
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.