Thompson/Strickland is the strategic management market leader by a wide margin. The book and its parts include excellent text material, the best cases, and a strong current readings component. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up the Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall. The cases which are starred below can be found on Strat-TUTOR.
Arthur A. Thompson Jr. Knihy
Management & Organization Series: Crafting and Executing Strategy
Text and Readings - Twelfth Edition
- 736 stránek
- 26 hodin čtení
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
Crafting and Executing Strategy
- 1184 stránek
- 42 hodin čtení
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.