Více o knize
Offering a clearly articulated and conceptually sound approach to strategic management, this textbook has been a leader in the field for over 30 years. The latest edition builds on this strong foundation, preserving its teachable qualities while updating content and enhancing presentation with new illustrations and examples. The 23rd edition features an enriched presentation across 12 chapters, providing an engaging discussion of core concepts and analytical tools. Accompanying the text are exciting new cases that bring the material to life, fostering classroom discussions and deepening student understanding. While maintaining the 12-chapter structure, every chapter, paragraph, and line has been reexamined and refined. New content aligns with the latest developments in strategic management theory and practice, while some coverage has been streamlined for a more manageable size. Numerous new examples and 16 new Illustration Capsules have been added to enhance comprehension and provide students with insights into real-world strategy. The result is a focused text that addresses essential knowledge for students and equips instructors to teach effectively.
Nákup knihy
ISE Crafting and Executing Strategy, Arthur A. Thompson Jr., Margaret Peteraf Leon E. Williams Professor of Management, John Gamble, A. J. Strickland III
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
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- Titul
- ISE Crafting and Executing Strategy
- Podtitul
- Concepts
- Jazyk
- anglicky
- Autoři
- Arthur A. Thompson Jr., Margaret Peteraf Leon E. Williams Professor of Management, John Gamble, A. J. Strickland III
- Vydavatel
- McGraw-Hill Education
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 432
- ISBN10
- 1264370598
- ISBN13
- 9781264370597
- Série
- Anotace
- Offering a clearly articulated and conceptually sound approach to strategic management, this textbook has been a leader in the field for over 30 years. The latest edition builds on this strong foundation, preserving its teachable qualities while updating content and enhancing presentation with new illustrations and examples. The 23rd edition features an enriched presentation across 12 chapters, providing an engaging discussion of core concepts and analytical tools. Accompanying the text are exciting new cases that bring the material to life, fostering classroom discussions and deepening student understanding. While maintaining the 12-chapter structure, every chapter, paragraph, and line has been reexamined and refined. New content aligns with the latest developments in strategic management theory and practice, while some coverage has been streamlined for a more manageable size. Numerous new examples and 16 new Illustration Capsules have been added to enhance comprehension and provide students with insights into real-world strategy. The result is a focused text that addresses essential knowledge for students and equips instructors to teach effectively.