Vyprodáno
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Hodnocení knihy
Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
Nákup knihy
Trading Up, John Butman, Michael J. Silverstein, Judith Silverstein, Michael Lasky, Neil Fiske
- Jazyk
- Rok vydání
- 2008
- Vazba
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
3,6
Velmi dobrá
99+ Hodnocení
Tady nám chybí tvá recenze.
- Titul
- Trading Up
- Podtitul
- Why Consumers Want New Luxury Goods--and How Companies Create Them
- Jazyk
- anglicky
- Vydavatel
- Penguin Putnam Inc
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 1591840708
- ISBN13
- 9781591840701
- Série
- Kategorie
- Štítky
- Byznys, USA, Finance, Marketing a PR
- Hodnocení
- 3,6 z 5
- Anotace
- A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.