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Více o knize
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
Jazyk
Nákup knihy
Trading Up, Michael J. Silverstein, Neil Fiske, John Butman, Judith Silverstein, Michael Lasky
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 52 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Trading Up
- Podtitul
- Why Consumers Want New Luxury Goods--and How Companies Create Them
- Jazyk
- anglicky
- Vydavatel
- Penguin Putnam Inc
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 1591840708
- ISBN13
- 9781591840701
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, USA, Sociologie, Management & HR, Finance, Marketing a PR, Investice & Spekulace
- Hodnocení
- 3,6 z 5
- Anotace
- A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.