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Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Nákup knihy
Brand Building on the Internet, Martin Lindstrom, Tim Frank Andersen
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 909 Kč
Doručení
Platební metody
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- Titul
- Brand Building on the Internet
- Jazyk
- anglicky
- Vydavatel
- Kogan Page
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Technologie & Průmysl, Počítače & Internet, Ekonomie, Marketing a PR, Internet
- Hodnocení
- 5 z 5
- Anotace
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?