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Parametry
- 688 stránek
- 25 hodin čtení
Více o knize
For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Skladem máme celkem knihy Global Edition: Consumer Behavior - Ninth Edition (2010).
Nákup knihy
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 159 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Edition: Consumer Behavior - Ninth Edition
- Jazyk
- anglicky
- Autoři
- Michael R. Solomon
- Vydavatel
- Pearson College Div
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Byznys, Byznys & Management, Marketing & Prodej, Spotřebitelské chování
- Hodnocení
- 3,9 z 5
- Anotace
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.