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Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Nákup knihy
The Membership Economy, Robbie Kellman Baxter, Allen Blue
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 209 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The Membership Economy
- Podtitul
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Jazyk
- anglicky
- Autoři
- Robbie Kellman Baxter, Allen Blue
- Vydavatel
- McGraw-Hill Education
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 255
- ISBN10
- 0071839321
- ISBN13
- 9780071839327
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Ekonomie, Technologie, Management & HR, Podnikání, Marketing a PR
- Anotace
- Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.