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Robbie Kellman Baxter

    Robbie Kellman Baxter je průkopnicí v oblasti tzv. „ekonomiky členství“, jejíž hlavní myšlenkou je budování dlouhodobých vztahů se zákazníky. Díky svým rozsáhlým zkušenostem ve strategickém poradenství a marketingu pomáhá společnostem z různých odvětví, od softwaru po média a komunitní organizace, využívat předplatné a digitální komunity k prohloubení zákaznických vazeb. Je autorkou vlivné knihy, která se stala jedním z nejlepších marketingových titulů roku, a zároveň je známá tím, že vytvořila a popularizovala pojem „ekonomika členství“. Její práce se zaměřuje na udržitelný růst a hlubší propojení mezi firmami a jejich publikem.

    The Membership Economy (PB)
    The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    The Forever Transaction
    • The Forever Transaction

      • 256 stránek
      • 9 hodin čtení
      4,0(183)Ohodnotit

      "More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay - and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success?today, tomorrow, and forever."--Provided by publisher

      The Forever Transaction
    • In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy . Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how

      The Membership Economy (PB)