Health, Tourism and Hospitality

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This comprehensive text delves into the expanding sectors of health, wellness, and medical tourism on a global scale. It examines the history, management, and organization of these industries, alongside innovative products, trends, and marketing strategies for destinations and services. The updated edition features expanded coverage of the hospitality sector, particularly spa management, and includes new content on medical tourism, reflecting the rising global interest in medical travel as more countries enter this competitive arena. Recent trends such as the ageing population, government promotion of preventative health, and the popularity of contemporary and alternative therapies are also addressed. The book presents new case studies from various countries, highlighting established and emerging destinations and services, including conventional medicine, complementary therapies, lifestyle wellness, beauty, nutrition, and anti-ageing. Written in an accessible style, it serves as essential reading for students pursuing studies in health, tourism, and hospitality.