Likeable Badass: How Women Get the Success They Deserve

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Behavioral scientist Alison Fragale provides valuable insights and a practical guide for women seeking to advance in the workplace, offering strategies to help secure leadership positions. Through years of research and mentorship, Fragale addressed common questions from women at various career stages about balancing kindness and competence, earning recognition, negotiating effectively, and navigating office politics while maintaining positive relationships. Her findings reveal that many workplace challenges stem from how women are perceived by others; no title or salary can elevate a woman's status without influencing others' respect and regard. Recognizing this barrier, Fragale emphasizes the importance of reshaping perceptions by becoming a "likeable badass." By fostering a blend of warmth and assertiveness, women can build a reputation that opens doors to career opportunities. This book combines behavioral science with practical advice, featuring rigorous research alongside impactful stories from diverse women. It serves as an encouraging resource for women and their allies, offering evidence-based strategies for success infused with inspiration and humor.