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The Tourism Development Handbook
A Practical Approach to Planning and Marketing
Parametry
- 240 stránek
- 9 hodin čtení
Více o knize
Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.
Nákup knihy
The Tourism Development Handbook, Jackie Clarke, Kerry Godfrey
- Jazyk
- Rok vydání
- 2000
- Vazba
- (měkká)
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Doručení
Platební metody
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- Titul
- The Tourism Development Handbook
- Podtitul
- A Practical Approach to Planning and Marketing
- Jazyk
- anglicky
- Autoři
- Jackie Clarke, Kerry Godfrey
- Vydavatel
- Continuum
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 0304704512
- ISBN13
- 9780304704514
- Série
- Štítky
- Anotace
- Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.