Parametry
- 260 stránek
- 10 hodin čtení
Více o knize
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Nákup knihy
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Jazyk
- Rok vydání
- 2014
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 799 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Fewer, Bigger, Bolder
- Jazyk
- anglicky
- Vydavatel
- Penguin UK
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Série
- Štítky
- Byznys, Byznys & Management, Ekonomie, Management & HR, Potravinářský průmysl, Úspěch v podnikání
- Anotace
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.