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Marketing Planning and Strategy

Parametry

  • 843 stránek
  • 30 hodin čtení

Více o knize

Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.

Nákup knihy

Marketing Planning and Strategy, Subhash C. Jain

Jazyk
Rok vydání
1996
Vazba
(měkká)
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Titul
Marketing Planning and Strategy
Jazyk
anglicky
Rok vydání
1996
Vazba
měkká
Počet stran
843
ISBN10
0538852836
ISBN13
9780538852838
Série
Štítky
Byznys
Anotace
Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.