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Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Nákup knihy
Strategic Management and Competitive Advantage, Jay B. Barney, William S. Hesterly
- Jazyk
- Rok vydání
- 2012
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 339 Kč
Nikdo zatím neohodnotil.
- Titul
- Strategic Management and Competitive Advantage
- Podtitul
- Concepts - Fourth Edition - International Edition
- Jazyk
- anglicky
- Autoři
- Jay B. Barney, William S. Hesterly
- Vydavatel
- Pearson Educacion
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 408
- ISBN10
- 0132560445
- ISBN13
- 9780132560443
- Série
- Štítky
- Byznys
- Anotace
- Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.