Punching In

Více o knize

Curious about the inner workings of major companies, journalist Alex Frankel undertook an undercover project to explore how renowned businesses engage their retail and service employees. To uncover the truth, he immersed himself in the workforce. Over two years, he applied for and was hired by several companies, donning the brown uniform of a UPS driver, folding T-shirts at Gap, brewing coffee at Starbucks, and even undergoing management training at Enterprise Rent-A-Car. Frankel's investigation centers on how these corporate giants transform average job applicants into dedicated employees. He seeks to understand their recruitment strategies and how they instill corporate culture, turning staff into enthusiastic brand advocates. Throughout his journey, he reflects on his own resistance to corporate allure. This engaging narrative invites readers into the world of front-line workers, revealing why some are eager to embrace corporate culture while examining which companies excel at fostering loyalty among their employees.