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Více o knize
Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Nákup knihy
Design in Business, Margaret Bruce, John Bessant
- Jazyk
- Rok vydání
- 2001
- Vazba
- (měkká)
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- Titul
- Design in Business
- Podtitul
- Strategic Innovation Through Design
- Jazyk
- anglicky
- Autoři
- Margaret Bruce, John Bessant
- Vydavatel
- Pearson Education Limited
- Rok vydání
- 2001
- Vazba
- měkká
- Počet stran
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Série
- Kategorie
- Štítky
- Grafický design, Řízení projektů
- Anotace
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.