Focusing on real-life challenges encountered by language professionals, the book delves into the significance of English in today's globalized world. It highlights the practical use and management of English, illustrating its growing influence on communication and professional interactions across diverse cultures. Through various examples, it addresses the complexities and dynamics of world Englishes, emphasizing their relevance in modern society.
Routledge Úvody do aplikované lingvistiky Série
Tato edice poskytuje úvod do klíčových oblastí aplikované lingvistiky. Každá kniha zaujímá inovativní přístup od praxe k teorii, začínající reálnými problémy a postupující k teoretickým základům. Série je ideální pro začínající postgraduální studenty, pokročilé bakaláře a jazykové profesionály, kteří chtějí prohloubit své znalosti.





The book delves into professional communication through the lens of applied linguistics, offering insights into its fundamental aspects. It covers key topics essential for understanding how communication functions in professional settings, making the content accessible to readers interested in the intricacies of effective communication in the workplace.
Focusing on real-world challenges in digital communication, this textbook delves into how linguistic research provides solutions. Organized into three sections—Problems and Practices, Interventions, and Theory—it aims to bridge the gap between online and offline communication. Key topics include text messaging, multiliteracies, and online writing communities. The book also includes practical tasks with commentary, a glossary, and suggestions for further reading, making it a comprehensive resource for understanding contemporary linguistic issues.
Focusing on applied linguistics, this textbook invites readers to explore and address real linguistic challenges across various communicative contexts. It emphasizes the use of corpus evidence to uncover solutions, making it a practical resource for understanding language in action.
Exploring Vocabulary
- 224 stránek
- 8 hodin čtení
The book aims to equip language teachers and professionals with a framework for dealing with the vocabulary needs of English language learners in a variety of contexts, for a range of learners.