Tato kniha prezentuje "základy" marketingu. Hlavním cílem bylo usnadnit studentům pochopení těchto velmi důležitých základů - "přístupnost" byla hlavním záměrem. Základy marketingu jsou zkrácenou verzí knihy Basic Marketing
Practical Business Math Procedures, 7e continues to provide complete coverage of practical business applications of math, organized in a logical and teachable format, with unique and motivating pedagogy, and a market leading supplements package. Carefully written and developed to provide both procedural details in a step-by-step format, and superb motivation via Wall Street Journal and Kiplinger Personal Finance Magazine articles, colorful format, photos, and scrapbook projects, this text is a winner! This edition continues the “24-HOUR STUDENT HOTLINE” that has received over 50,000 student calls. Jeff Slater is a teacher and author of several leading titles in math and accounting, and his dedicated work on PBMP has made it the most reliable, trustworthy, and widely used text.