International Business is an authoritative and engaging voice on conducting business in international markets.Globalization and International Business; The Cultural Environments Facing Business; The Political and Legal Environments Facing Business; The Economic Environments Facing Businesses; Globalization and Society; International Trade and Factor-Mobility Theory; Governmental Influence on Trade; Cross-National Cooperation and Agreements; Global Foreign-Exchange Markets; The Determination of Exchange Rates; The Strategy of International Business; Country Evaluation and Selection; Export and Import Strategies; Direct Investment and Collaborative Strategies; The Organization of International Business; Marketing Globally; Global Manufacturing and Supply Chain Management; International Accounting Issues; The Multinational Finance Function; Human Resource ManagementFor business professionals who would like a fresh perspective on the study of global environments, and the operations of international business.
Daniel Sullivan Knihy



Our viewpoint, exemplified throughout the text, is that of real-world managers. Our objective is to provide more breadth and depth of coverage than any of the other international business texts do, while at the same time taking care not to overwhelm students.
Globalization and Business
- 399 stránek
- 14 hodin čtení
Offering a fourteen-chapter format, this brief book provides readers with a ?quick read? integration of the most pertinent issues in international business. A micro and macro focus appeals to readers' separate roles as managers and as citizens. Chapter-opening vignettes illustrate the importance of chapter material. For anyone with international business responsibility.