Our viewpoint, exemplified throughout the text, is that of real-world managers. Our objective is to provide more breadth and depth of coverage than any of the other international business texts do, while at the same time taking care not to overwhelm students.
Offering a fourteen-chapter format, this brief book provides readers with a ?quick read? integration of the most pertinent issues in international business. A micro and macro focus appeals to readers' separate roles as managers and as citizens. Chapter-opening vignettes illustrate the importance of chapter material. For anyone with international business responsibility.