Frank Jefkins Pořadí knih (chronologicky)

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.

This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.